NOVI LOGO KARLOVAČKE ŽUPANIJE
Najzelenija, najposjećenija, bogata rijekama i šumama, u srcu Hrvatske – sve to posebnosti su Karlovačke županije koje su poslužile za izradu novog turističkog vizualnog identiteta.
Predstavljen je jučer u karlovačkoj vijećnici, a čine ga logotip u obliku dječje vjetrenjače te slogan In medias res. To je tek prva faza, kaže župan Damir Jelić.
-Brend je dio kako pokazati vlastitu osobnost, a ona se krije negdje u najzelenijoj županiji, krije se u jedinstvenim ljepotama naših rijeka i otvorenosti naših ljudi. Sve to zajedno kroz ovaj proces treba potvrditi i još više proširiti ljepote naše županije, dodao je Jelić.
Novi vizualni identitet koštao je 131 tisuću kuna, a 80 % tog iznosa platila je Hrvatska turistička zajednica. Osmislio je tim agencije Millenium promocije u suradnji s dizajnerom Vladimirom Resnerom.
– Osnova ideje bila je da budu kapljica i list međutim falilo je ono nešto. Bilo je logično dodati karlovačku Zvijezdu u sredinu, a dječja igračka vjetrenjača je nešto što asocira na sretno djetinjstvo, trčkaranje. In medias res je puno više od geografskog pojma, govori o tome da radimo samo bitne stvari, da se bavimo samo bitnim stvarima i da nosimo bitne emocije sa sobom kao uspomene iz županije. Uz to taj slogan je i svojevrsno obećanje, objasnio je Resner.
Da bi brend bio brend njega moraju promovirati i isticati svi stanovnici županije posebno oni koji su u kontaktu s gostima i turistima. Svi će im morati pričati jednu jedinstvenu priči, kaže Božo Skoko.
-Na nama je samo da pomognemo edukacijom, savjetom i da damo ključ u ruke barem što se tiče brenda, svima onima koji rade. Odnosno svi oni koji na terenu nešto proizvode, nude smještaj, imaju ugostiteljske objekte i slično, naša je poanta da im pomognemo da budu najbolji u svemu tome i da pričaju tu jednu, jedinstvenu priču. Proces brendiranja nije čarobni štapić koji pretvara, to je jedan proces gdje ćemo za godinu, dvije ili tri stvoriti od Karlovačke županije nezaobilaznu turističku destinaciju u ovom dijelu Hrvatske, a i šire, naglasio je Skoko.
Novi vizualni identitet od sada će se koristiti u cijelom županijskom sustavu, ali očekuje se da će ga koristiti svi oni koji sudjeluju u turističkoj i gospodarskoj priči Karlovačke županije.
26. 2. 2020.
RM
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